Anju —
Brand Design, Art Direction
Revive the brand to complement the evolution of Anju’s values.
Overview
Anju is a reputable life sciences company that provides technology to three main areas: eClinical, Medical Affairs and Data Science. With their vast offerings of technologies and broad areas of service within the medical world, Anju needed to have a unified refreshed brand. The aim of this project was to unite the three areas that Anju offers, with a universal brand to reflect the mission and values of Anju.
Role & Duration
Lead Designer—Team of 4
March 2022–May 2023
Over the course of this scope, Anju needed a repurpose of who they were, what they looked like. Their values changed, therefore their look and messaging needed to change.
We worked closely with the Anju Marketing team and Leadership team.
The Final Deliverables consisted of: Branding, Messaging, Brand Guidelines, ASE Files, Photography Guidelines, Iconography, Web Design, Brand Reveal Video, White Paper Templates, Business Card Templates, Email Signatures, Tradeshow Booth Displays, Social Media Ads + Templates.
