Enact —
Brand Strategy, UX/UI, Art Direction
Increasing internal morale through employee participation and a big reveal.
Overview
Enact mortgage insurance wanted an employee portal that could improve internal morale. Using the Enact’s BHAGs, we needed to create a user friendly site for participation, news and goals for the company as a whole.
The aim of this project was to create a microsite within their existing platform along with two videos to act as a teaser and a big reveal upon launching the site publicly to the company.
Role & Duration
Lead Designer—Team of 5
March 2022–May 2023
Internal Morale Microsite
The original deliverable was to create a microsite to support internal morale and excite the employees of Enact. In order to achieve this goal we had to identify Enact's BHAG's:
Planning for Tomorrow Through Managed Risk & Diversification
Becoming a Best Place to Work Through Exceptional Employee Experience
Delivering a World Class Experience Through Strong Market Positioning
Leveraging Technology, Analytics & Processes Through Innovative Capabilities
Teaser & Big Reveal
In order to deliver these final products, as asking art director for two full shoot days, we were able to encompass the message being delivered. We interviewed all employee level ranges.
Keeping within their branding, we continued to elevate the excitement through the teaser video and the big reveal video when the microsite went public to the rest of the company.