Roses —
Illustration, Art Direction, Campaign
Leading the development in seasonal campaigns to produce emails, videos and social advertisements.
Overview
Roses Discount Stores is a chain of discount retail stores that offers a wide range of products at affordable prices. The stores sell a variety of items such as clothing, household goods, toys, beauty products, electronics, and furniture. The stores are known for their low prices and frequent sales, making them popular among budget-conscious shoppers.
There was a retainer scope with Roses where we would produce minimum three emails a week along with creating seasonal campaigns. The Roses brand is fun, bright, with an "anything goes" mentality. The aim was to create fun, exciting deliverables that relate to all their audiences.
2022 Campaigns: Easter, Summer, Back to School and Fall Fashion
Role & Duration
Lead Designer—Team of 3
March 2022–November 2022