Lenovo —
Brand Strategy, Campaign
Refreshing Lenovo’s Cloud & Software (CSW) offers on landing pages and social media campaigns.
Overview
Lenovo offers many different technologies, products and services. The design of the CSW landing pages needed to be refreshed to reflect Lenovo’s branding while maximizing the user journey and experience.
The aim of this project was to refresh the existing pages of the Lenovo CSW platforms and create more traffic to the landing pages by launching social advertisements.
Role & Duration
Lead Designer—Team of 5
November 2022–May 2023
Working previously with the Lenovo team, as known, Lenovo is a reputable brand that needed a more efficient way to showcase their offerings. The CSW platform sites are more of the less developed.
The scope agreement consisted of writing copy, selecting imagery, creating the layout of the landing pages and social media advertisements and provide the Lenovo team the assets for their team to develop and run internally.
There was a total of 15 landing pages created, following the same layout for consistency, changing out the imagery and color to best represent the product.
There were 3 social media campaigns to run:
Lenovo Vantage (5 sets of copy, 15 sizes)
Lenovo EDU (4 sets of copy, 15 sizes)
Lenovo SMB (5 sets of copy, 15 sizes)
Within the approval process, these were the deliverables presented:
copy, target audiences, moodboards, photography treatment and typography treatment.
